Svend Petersen - Managing Director - Roche Australia
"Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice and then to isolate our key areas for improvement. The process clearly identified a set of ‘vital few’ initiatives and critically also aligned the leadership team and broader organisation. Since then Blackdot have been supporting us to design and rollout key initiatives across our operating model and sales framework. The progress made by the initiatives has been impressive and sets us up well to achieve the 2020 vision I have for the business."
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