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  • INFOGRAPHIC

    Increasing Customer-Centricity During The Pandemic

    Adapting your go-to-market approach in response to COVID-19

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  • OUR FOCUS

    Transform Marketing, Sales & Service

    We deliver integrated people, process & technology solutions that transform the customer experience & accelerate growth

    The Blackdot difference

  • INTERVIEW

    Q&A: Frank Lynn – Boston Scientific

    We spoke with Frank Lynn, Director of Commercial Capabilities and Customer-Centricity at Boston Scientific about his experience leading customer transformation.

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  • VIDEO

    How to get the most value out of customer & channel investments

    What are the 5 key steps for improving your customer experience, in a cost effective way?

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How We Help You
Accelerate Transformation

Reorganising Around The Changing Customer

Resetting the organisational strategy and go-to-market model around the customer to stay ahead of informed buyers & disruptive competitors.

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Integrating & Digitising Marketing, Sales & Service

Integrating & digitising functions to deliver a differentiated digital & physical customer experience, while reducing cost.

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Transforming Mindsets & Capabilities

Building the frontline mindset, behaviours & core capabilities required to thrive in an increasingly complex customer & buyer environment.

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Implementing & Adopting New Technology

Leveraging intuitive frontline technology to enable employees to navigate legacy data, infrastructure & people constraints.

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Embedding & Continuous Improvement

Transitioning new ways of working into business-as-usual and building a culture of data & customer-driven optimisation.

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Our Transformation Heroes

  • Carolyn Sewell – GM, Digital & Telesales, Toll Global Express

    "Blackdot segmented our data into different industry types, so we had a very clear focus on where the majority of our long tail customers sat. They then helped us maximise the functionality we had within our Salesforce CRM and to introduce the marketing component. To have a marketing platform linking in to our Salesforce CRM and producing an output was amazing for us, and something we never thought we’d be able to achieve. Working with Blackdot is something that I will always remember to be the most successful step that we've taken in digitalization."

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  • James McKew - Sales & Marketing Director ANZ – SMC

    "The consulting team at Blackdot worked closely with us to develop a Customer Value Proposition (CVP) that would help us to attain our ambitious revenue target. The CVP was delivered in conjunction with an analysis of our market position, a content strategy and a thought leadership agenda. To embed this powerful toolkit, Blackdot ran a series of implementation workshops. The value of all of this work was quickly realised with key sales wins validating our investment with Blackdot."

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  • Mark Bernhardi, Business Integration Director – Westpac

    "We engaged Blackdot to support us with two key priority deliverables for a high profile business integration; the development of the end state operating model and organisation design and the production of a preliminary business case. Blackdot provided us with high caliber consultants who enabled us to meet these key deliverables; an excellent result under immense time pressure."

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  • Stephen Knight, CEO – Tcorp

    "I have engaged Blackdot in the past to provide independent advice and thought leadership on our business operating model / organisational structure. I have found them to be a valuable partner who bring pragmatic and well thought solutions, as well as a collaborative and engaging style."

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  • Svend Petersen - Managing Director - Roche Australia

    "Facing an increasingly dynamic and competitive marketplace, it was a strategic imperative to evolve our business. We engaged Blackdot to conduct an organisation-wide benchmark across marketing, sales and medical to enable us be clear on our current effectiveness v best practice and then to isolate our key areas for improvement. The process clearly identified a set of ‘vital few’ initiatives and critically also aligned the leadership team and broader organisation. Since then Blackdot have been supporting us to design and rollout key initiatives across our operating model and sales framework. The progress made by the initiatives has been impressive and sets us up well to achieve the 2020 vision I have for the business."

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  • Jane Russell - Head of Human Resources – iNova

    "As part of our transformation to a performance culture, we embarked on an overhaul of our incentive program across all business units. We engaged Blackdot to assist us with a review of our current incentive program and to conduct a benchmark survey to identify opportunities vs. best practice. They designed a new incentive program and assisted with the implementation / business handover support. We anticipate a real shift in the orientation of our incentive program to drive results / business performance and reward achievement; all the key stakeholders are fully engaged and view the new incentive program as a key element of our transformation agenda."

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Our Diverse Expertise

Strategy

Strategy

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Customer

Customer

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Marketing

Marketing

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Sales

Sales

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Service

Service

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Change

Change

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Data

Data

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Technology

Technology

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Capability

Capability

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