Our Experts

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  • Marty Nicholas


    Founder and Managing Director of Blackdot, Marty Nicholas, is dedicated to helping enterprise-level clients accelerate marketing, sales & service transformation. Since 2001, he has been pivotal in growing Blackdot’s global client base across a broad range of industries, leading over 400 consulting projects.

  • Ben Frederiksen

    Managing Director, APAC

    Ben brings over 20 years of experience from across the spectrum of growth, including a decade in professional services with PwC, most recently working as a Digital Transformation Director across Americas & AsiaPac across a number of industries. He also brings a breadth of practical Industry experience, with more than a decade across Lion and Nestle and Uber Eats working across Sales, Service, Strategy, Customer Experience, Commercial Finance and in General Management roles.

  • Mark Taylor

    Managing Director, EMEA

    With over 20 years of management consulting experience, Mark Taylor has led multiple large-scale transformation projects spanning strategy, operating model redesign, process re-engineering & sales force effectiveness. He possesses industry expertise across financial services, pharma & IT.

  • Matt McLaren

    Vice President, Americas

    Matt has over 9 years of industry experience in consulting, financial services and startup-based roles spanning multiple regions across APAC, USA and UK. With deep experience in sales force effectiveness and efficiency within global banking and healthcare clients, Matt is passionate about driving customer-centric outcomes and helping organisations grow.

  • Xavier Tang

    Vice President, Americas

    Xavier has more than 9 years of experience in strategy consulting, digital transformation, and technology. He’s served clients in large scale transformation programs across a variety of industries in the USA, Canada, Mexico, EU and the UK. Xavier is passionate about hands-on client service and embedding new ways of working with client teams.

  • Marnie Hobbs

    Director, APAC

    Marnie brings a wealth of professional services and industry experience having worked with a variety of clients with complex business problems at EY, Telstra and the NRL. She has worked with local and international organisations on customer first transformation and growth, with a focus on delivering tangible commercial value and return on investment.

  • Jackie Wilson

    Director, APAC

    Jackie Wilson has led multiple consulting projects covering commercial effectiveness, customer advocacy, and omni-channel strategy design. Jackie brings deep healthcare knowledge with over 20 years' marketing and sales experience within the Pharmaceutical Industry spanning global geographies; as well as Financial Services experience in business development, client management, and strategic partnership agreements.

  • Tim Rayner

    Director, Singapore

    Tim is a highly regarded consultant with a broad range of business strategy and transformation experience, and client management capabilities developed over 17 years working across the APAC region. He has industry exposure spanning Health Sciences, Media, Financial Services and Government.

  • Alex Hay

    Director, EMEA

    A highly experienced consultant with over a decade focused on sales and marketing transformation. Alex has helped a large variety of clients across EMEA & APAC in unlocking new growth and capability. He has extensive experience across financial services, health sciences & telecommunications.

  • Daren Hill

    Director, APAC

    With more than 20 years' experience across a range of consulting and industry roles, Daren helps client’s re-position their organisations for growth and embed sustainable change. He brings expertise in several areas including operating model design, digital transformation, and enterprise change & leadership.

  • Shiana Gunasekera

    Head of Marketing

    As Head of Marketing, Shiana is responsible for driving Blackdot's marketing initiatives globally - leading a team of specialists spanning digital, content and creative. Having played a key role in building our demand gen engine - she has deep knowledge across content and campaign strategy, event management, digital channel execution, and customer tech platforms. Leveraging this expertise, she has worked on several enterprise consulting engagements focused on marketing strategy and implementation.

  • Christian Bates

    Head of Sales

    Supported by a maths & data background, Christian Bates is an accomplished manager, highly skilled in business development, specifically around marketing, sales & service. Christian has 10+ years’ experience in process development, business engineering, accountability & leadership.

  • Sam Robins

    Recruitment Business Partner

    Sam is a results driven, diversity leader with high energy and a passion for sourcing and recruiting top talent. Successful advisor and collaborator, managing the needs and objectives of key business stakeholders.  

  • Justine Tabone

    Principal Consultant

    For over 13 years, Justine Tabone has partnered with business leaders to optimise marketing operations and commercial strategies to drive marketing ROI. She brings global experience in delivering change from strategy to implementation having worked with clients across industries including FMCG, Telecommunications and Technology.

  • Laurent Grippon

    Principal Consultant

    Laurent works alongside our team of consultants to deliver impactful and value-adding solutions to a range of clients. After 20 years working across pharmaceuticals, FMCG and telecommunications, Laurent's aspiration is to integrate his industry knowledge to help clients enrich their customer experience, launch and build blockbuster brands, and leverage technology to gain a competitive edge.

  • Adam Foster

    Capability & Behavioural Change Leader

    With over 15 years experience in designing and implementing capability programs, Adam brings a wealth of knowledge in behavioural change in the sales and service context. He is also experienced in business development and global account management, with a strong focus in sales coaching to build engagement and deliver growth.  

  • George Clarke

    Commercial & Capability Lead, EMEA

    With over 5 years experience in management consulting, George Clarke has helped organisations improve the way people do their jobs, spanning capabilities including leadership, innovation, sales and marketing. Alongside business development and project work, George also has experience in operations and building global associate networks. 

  • James Williams

    Senior Manager

    With 5+ years experience as a Consulting Manager, James focuses on strategic analysis, customer engagement and digital transformation for marketing, sales and service functions. Having worked across a variety of markets and sectors, James has helped multiple clients on large-scale transformation programmes from strategy through to execution.

  • Liv Outram

    Senior Manager

    A diligent and detailed orientated manager with 6+ years experience working across technology and management consulting. Liv is a highly experienced consultant with a focus on delivery, including frontline & manager uplift, data analytics, strategy and technology implementations. Liv’s industry expertise ranges across Health Sciences, Consumer Goods & Telecommunications.

  • Philip Chartell-Hoyer

    Senior Manager

    Philip is an experienced management consultant, having worked on large scale transformation projects across multiple industries and countries. Philip has worked on every stage of the lifecycle of projects from strategy definition through to execution particularly in the areas of IT strategy, digital enablement and behavioural change.

  • Leonie Brawn

    Senior Manager

    With over 20 years’ experience supporting organisations to maximise the potential of their human capital by executing process, system and people changes that underpin business transformation. She brings expertise in several areas including digital transformation, change management & leadership, and capability & talent management  

  • Richard Haigh

    Senior Manager

    With more than 20 years’ experience specialising in assisting businesses to deliver tangible customer and business growth outcomes. He has led strategy and transformation programs across EMEA, APAC and North America. He brings expertise in several areas including customer growth strategy & transformation, project & program management, and multi sector expertise across FMCG, retail & eCommerce, financial services & SaaS.

  • Ceci Zhou


    With 6 years' experience focusing on commercial strategy and human capital advisory, Ceci has led multiple global projects spanning market entry, growth strategy, capability building and operation process improvement. As a strong consulting professional with successful track record in China, SEA and Europe, Ceci brings value through her deep industry knowledge and global mindset to help business leaders make real impact.

  • Oliver Fladrich


    With a background in aviation and government services, Oliver is an experienced leader having delivered a number of transformational customer programs and service implementations.  He is passionate about customer experience and driving customer centricity in organisations for stronger business outcomes

  • Michael Day


    Michael has experience working in a diverse spectrum of medical communications industries including HCP education, marketing regional and global brands at agency level, as well as an online medical journal. Complemented by a laboratory background in safety testing and certification he has a broad range of experience.

  • Natasha Stefos

    Marketing Manager

    Natasha is a digital marketer with proven experience across social, SEO/SEM, content development and lead generation, as well as traditional channels such as events. Proficient in CRM and Marketing Automation, she leads the execution of campaigns across Asia Pacific and North America.

  • Giovanni Saraceno


    Giovanni Saraceno draws on his experience working in engineering, and his expertise in strategy and solution design. He has a strong passion for leveraging these strengths in his work with the Financial Services industry to uplift customer-centric strategy and drive growth.

  • Ryan Murphy


    With more than 6 years of experience working in operations, engineering, business development and commercial strategy assisting organisations critically analyse and challenge existing practices to achieve their business objectives. He brings expertise in several areas including commercial strategy, sales, marketing & service transformation, and engineering & operations.  

  • Vincent Duarte


    Graduating with first-class honours in mechanical engineering and finance from UNSW, Vincent Duarte combines an analytical mindset with business acumen to design solutions that empower client growth strategies.

  • Robert Luo


    Robert is a driven, passionate, and customer-focused manager with over six years of consulting experience. Robert has led big data management, digital and technology transformations spanning across Financial Services, Insurance, Loyalty and Travel industries. Robert is also an experienced career mentor.

  • Megan Quach


    Megan Quach drives customer-centric outcomes using data-driven problem solving. She takes a scientific approach to business problems, grounded in her prior experience earning a PhD. Megan’s areas of expertise are customer experience strategy, quantitative modelling and change management.

  • Minh Ngo


    Minh is a strategy and operations consultant with a wide breadth of industry exposure. He is well versed in working with clients in different sectors to develop data-driven solutions for growth strategy, commercial due diligence, performance improvements, and process re-engineering. Having worked for a unique blend of MNC, top-tier consulting, and high-growth start-up companies, Minh has developed extensive experience and skills in managing enterprise-wide projects.

  • Minisha Parsolam

    Manager Finance & Reporting

    Minisha Parsolam has 15 plus years of experience in Accounting and Finance across various industries including media, hospitality and apparel retail. Proficient in Excel formulas and macros with the ability to produce custom analysis and reports. She is focused on streamlining procedures, improving processes and creating documentation.

  • Tomas Smid

    Design Lead

    With over 20 years' experience as a creative working across various industries, Tomas is passionate about the transformative power of ideas, which are at the heart of all creative work. He enjoys crafting design concepts mixed with strategic insights and storytelling to help brand conversations. His human-centred approach helps organisations gain a deeper understanding of what end-users truly value.

  • Anthony Lai

    Marketing Consultant

    With proven experience across sales and marketing, Anthony leads the evolution of Blackdot's digital channels, CRM system and marketing automation processes. Proficient in lead generation and content engagement, he also leads the campaign execution across the APAC & EMEA regions.

  • Tom O'Connor


    Tom has significant international experience assisting organisations achieve their regional and domestic business objectives. He has a keen interest in the design, implementation, and activation of customer and channel strategies across a range of industries, including Health Sciences and Financial Services.

  • Smruthi Suriyanarayanan

    Senior Consultant

    A data driven consultant with an engineering & commerce background and 3+ years experience working in tech and financial services. Smruthi has an excellent track record in delivering global benchmarking projects and has a developing industry expertise in health sciences.

  • Jasneet Sian

    Senior Consultant

    Jasneet is an experienced management consultant with expertise in data analytics and digital strategy across a variety of sectors including Life Sciences, Retail and Technology. She has worked across a range of geographies with C-suite leaders to develop data-led sales and marketing strategies, and led large scale programme management

  • Peggy Chan


    With more than 8 years’ experience in professional services and IT, delivering transformation projects for clients in utilities, hospitality, and government agencies. She brings expertise in several areas including project management & implementation, process redesign, and change management.  

  • Sanaz Amirifar


    With over 7 years’ experience in FMCG industries across F&B and Health & Beauty, delivering several data and customer lead commercial strategies, market entry, Segmentation, and pricing. She brings expertise in customer & channel strategy, consumer & shopper insights, and FMCG.  

  • Lewis Bustin

    Marketing Consultant

    Lewis is an experienced digital marketer with proven expertise across the strategy and execution of organic and paid search, website development and CRO, social media, and content generation. Having worked both in-house and with clients across automotive, retail & B2B sales, he leverages his data-driven background to maximise results, in the most cost-efficient way.

  • Alicia Collins


    With a background in the Financial Services Industry, Alicia draws on her experience in Corporate and Customer Strategy to develop customer-centric outcomes. Alicia's areas of expertise are in strategic business planning, customer segmentation and go-to-market strategy development.​

  • Lynal Low


    Lynal has diverse experience having worked in strategy and consulting roles in Asia, Europe and North America. Working throughout the full consulting lifecycle for clients spanning start-ups, corporates and government, Lynal combines a strategic mindset with business acumen to deliver growth strategies for his clients.

  • Samantha Simpson


    Sam has over 2 years’ experience within management consulting, having completed multiple engagements across Public Sector, Pharmaceuticals, and Financial Services. Working extensively across the project lifecycle, Sam holds a deep expertise in digital marketing, customer engagement, and customer relationship management.

  • Jenny Yong

    Marketing Coordinator

    Jenny has a strong background in digital marketing and has previous experience working with clients in Retail, Consumer Goods and Property. By leveraging her creative and analytical skillset, she manages Blackdot's social media, website and coordinates all marketing campaigns across APAC, EMEA and North America.

  • Akansha Sharma


    Akansha combines her strong critical thinking and communication skills to support clients drive growth through customer-centric transformations. She has consulting experience in industries such as education, strata management and pharmaceuticals, with a focus on diagnosing desired customer experience and improving operating models using benchmarking practices.

  • Katie Douglass


    Katie has a strong background in Pharmaceuticals and Life Sciences, and has spent time working with emerging technologies. She uses her analytical and communication skills, combined with industry marketing and strategy experience, to support clients across a variety of projects.

  • Olivia Beck


    Olivia is a critical and strategic thinker who works effectively with clients to drive customer-centric growth. She has had consulting experience in industries such as Sales, Marketing and Psychology and leverages the skills developed in these industries to create effective solutions to client problems. 

  • Michael Liang


    Michael leverages his experience working in project delivery teams across Financial Services and Government agencies to build his problem solving toolkit. He has a strong passion in applying his analytical mindset to generate data-driven decisions and insights for businesses to achieve growth and efficiency.

  • Gilly Bandeira

    Administration Assistant

    Gilly is an organised and dedicated Administrative Assistant with exceptional customer service in fast-paced environments. He has experience in supporting and providing team members with any consistent clerical support. Gilly has strong attention to detail and decision-making skills to manage multiple concurrent tasks​.

  • Emma Reid


    Emma is a natural problem solver, leveraging her experience in Psychology to understand Client problems and implement tailored outcomes that empower Customer Centric growth. She has experience in project design and implementation, using a strategic mindset to support clients in achieving their business goals.

  • Abhilash Javaji


    Abhilash is a data driven problem solver who practices the scientific method in deduction and solutioning. He applies his research experience to effectively communicate simple solutions to complex scenarios. Abhilash has a passion for envisioning the big picture and identifying interdependencies between components.

  • Jenny Wu


    Jenny is an enthusiastic problem-solver and is keen to stand from another perspective to drive client-centric delivery. She has consulting experience working in Financial Services and Sales, and brings an analytical eye to support clients in crafting effective solutions.

  • Vidit Kalra


    With more than 4 years cross-industry experience streamlining business operations through data-driven strategies. He brings expertise in advanced data analytics, sales & marketing transformation, and go-to-market strategy.

  • Sophie Newton


    With over 2 years’ experience working with global pharmaceutical, Biotech, and social enterprises. Sophie has experience in public relations, research, and project management. She brings expertise in research & analysis, customer strategy, and business case development.