Communications

Shifts in customer behaviour and engagement preferences has driven significant change across the Communications industry. Customers now expect a more personalised, seamless and on-demand experience – forcing organisations in the sector to adapt.

To thrive in this dynamic and rapidly evolving industry, you must rethink your go-to-market approach. Blackdot’s Communications specialists can work with you to create an end-to-end customer-centric strategy focused on uplifting CX and driving business growth while simultaneously reducing cost.

Common initiatives we help with:

Delivering an omni-channel experience

Ensuring the customer has a seamless experience across digital, phone and face-to-face interactions

Accelerating bid to cash

Improving processes and leveraging supporting technology to speed up sales conversion

Managing the tail

Setting up more effective and lower cost inside sales structures, to better service smaller or lower value customers

Optimising marketing, sales and service operating models

Equipping your customer-facing functions with the capabilities, tools and resources for enhanced coverage and greater efficiency

Shifting from traditional to digital lead generation

Identifying the strategy, people, process and technology elements required to define and drive your digital maturity transformation roadmap

Building ICT frontline capability

Developing the critical frontline roles and skills needed to effectively sell more sophisticated technology solutions

Success stories

Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

11 Jul 2016