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Although many organisations across the sector have distinct channel and technology experiments in play, few have yet brought about an approach which genuinely connects all touchpoints and is future-fit for the evolving HCP. Blackdot can help you drive the end-to-end strategy, people, process and technology shifts required for success in this new digital selling environment. Possessing deep experience in the Health Science sector, our team can deliver a unique mix of solutions to help you identify your highest-impact opportunities, mobilise marketing, sales and service transformation, uplift the HCP experience and accelerate growth.
Accelerating the adoption of new products in competitive markets through effective pre-positioning and launch protocols
Aligning medical, marketing, sales and service resources into a streamlined and cost-effective multi-channel operating model
Embedding account management frameworks and delivering end-to-end planning and operating models across HCP facing functions
Organising customer-facing roles around a common purpose for an enhanced HCP experience and optimising sales force efficiency
Developing accredited and branded medical education for HCP and patient/consumer education
Managing scientific symposia and media strategy, issues management and key message development
Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.
Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.
Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management.
Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth.
Blackdot helps a global pharma company turn around lacklustre sales performance with a new sales process.
Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.
Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.
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