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Although many Health Science organisations have distinct channel and technology experiments in play, few have yet brought about an approach which genuinely connects all touchpoints and is future-fit for the evolving HCP and patient. Blackdot can help you drive the end-to-end strategy, people, process and technology shifts required for success in this new digital operating environment. Possessing deep experience in the Health Science sector, our team can deliver a unique mix of solutions to help you identify your highest-impact opportunities, mobilise marketing, sales and medical transformation, to uplift the HCP experience and accelerate growth.
Aligning marketing, sales & medical resources into a streamlined and cost-effective omni-channel operating model
Understanding HCP and patient engagement preferences, to optimise your cost-to-sell and serve
Realigning the operating and customer engagement model, to address external market change and set the team up to achieve both short and medium-term HCP and commercial goals
Developing a tailored approach to all interactions, driven by big data analytics, genomics and tech-enabled treatment options
Coordination of agile business-led change across global, regional and local stakeholders
Empowering Marketing to play a key role in the management and progression of HCP and patient omni-channel journeys
Equipping frontline sales reps, managers and leaders with future-fit skills and behaviours required for success
Developing critical Medical thought leadership by therapy area, with pull-based personalisation according to HCP or patient treatment context
Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.
Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.
Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management.
Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth.
Blackdot helps a global pharma company turn around lacklustre sales performance with a new sales process.
Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.
Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.
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