Facing reduced access to Health Care Practitioners (HCPs) and increasing competition, health science organisations need to evolve. A new go-to-market approach is required – one that uses multi-channel strategies to drive HCPs into new digital channels and creates opportunities to better leverage face-to-face interactions. However, consolidating a variety of legacy customer and patient-facing initiatives into a cohesive digital strategy remains a significant challenge.
Accelerating the adoption of new products in competitive markets through effective pre-positioning & launch protocols
Aligning medical, marketing, sales & service resources into a streamlined and cost-effective multi-channel operating model
Embedding account management frameworks & delivering end-to-end planning and operating models across marketing, medical & sales
Organising sales & medical customer-facing roles around a common purpose for an enhanced Health Care Practitioner experience & optimising sales force efficiency
Developing accredited & branded medical education for healthcare professionals & patient/consumer education
Managing scientific symposia & media strategy, issues management & key message development
Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.
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Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.
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