Health Science

With healthcare practitioners now expecting a seamless and on-demand experience across multiple touchpoints - organisations are now faced with the imperative to engage at scale, whilst maintaining the personalised experience which face-to-face interactions have long offered.
 

Although many organisations across the sector have distinct channel and technology experiments in play, few have yet brought about an approach which genuinely connects all touchpoints and is future-fit for the evolving HCP.

Blackdot can help you drive the end-to-end strategy, people, process and technology shifts required for success in this new digital selling environment. Possessing deep experience in the Health Science sector, our team can deliver a unique mix of solutions to help you identify your highest-impact opportunities, mobilise marketing, sales and service transformation, uplift the HCP experience and accelerate growth.

Common initiatives we help with:

Enhancing launch effectiveness

Accelerating the adoption of new products in competitive markets through effective pre-positioning and launch protocols

Enhancing launch effectiveness

Transitioning to multi-channel engagement

Aligning medical, marketing, sales and service resources into a streamlined and cost-effective multi-channel operating model

Transitioning to multi-channel engagement

Fully integrating key account management

Embedding account management frameworks and delivering end-to-end planning and operating models across HCP facing functions

Fully integrating key account management

Enhancing sales force effectiveness

Organising customer-facing roles around a common purpose for an enhanced HCP experience and optimising sales force efficiency

Enhancing sales force effectiveness

Medical education

Developing accredited and branded medical education for HCP and patient/consumer education

Medical education

Medical content development

Managing scientific symposia and media strategy, issues management and key message development

Medical content development

Success stories

Adapting to the Digitally Empowered B2B Buyer
Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

Unlocking Sales Manager Coaching Impact
Resources

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.

Case study

Adopting Best Practices to Enhance Sales

Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management.

Case study

Demystifying Targets and Fuelling Incentives to Grow Market Share

Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth.

Case study

Global Pharma Company Boosts Sales Effectiveness by 300%

Blackdot helps a global pharma company turn around lacklustre sales performance with a new sales process.

Case study

Shifting from Mediocrity to Meritocracy

Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.

Case study

Transforming to Adapt to an Evolving Market

Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Any questions?

Chat to one of our experienced health science specialists