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Facing reduced access to Health Care Practitioners (HCPs) and increasing competition, health science organisations need to evolve. A new go-to-market approach is required – one that uses multi-channel strategies to drive HCPs into new digital channels and creates opportunities to better leverage face-to-face interactions. However, consolidating a variety of legacy customer and patient-facing initiatives into a cohesive digital strategy remains a significant challenge.
Accelerating the adoption of new products in competitive markets through effective pre-positioning & launch protocols
Aligning medical, marketing, sales & service resources into a streamlined and cost-effective multi-channel operating model
Embedding account management frameworks & delivering end-to-end planning and operating models across marketing, medical & sales
Organising sales & medical customer-facing roles around a common purpose for an enhanced Health Care Practitioner experience & optimising sales force efficiency
Developing accredited & branded medical education for healthcare professionals & patient/consumer education
Managing scientific symposia & media strategy, issues management & key message development
Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.
Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.
Blackdot helps a leading pharmaceutical company develop a new sales management framework to improve coaching and performance management.
Blackdot helps a major pharmaceutical player develop a new target-setting model to align sales around market share growth.
Blackdot helps a global pharma company turn around lacklustre sales performance with a new sales process.
Blackdot helps a leading pharmaceutical company develop a new incentive framework to drive outperformance.
Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.
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