Media

The rapid speed of digital innovation continues to drive a need for fundamental change across all industries – including Media. Combining that with changing customer behaviours, and increased competitive tension – whereby technology players capture a greater share in digital advertising revenues – have created significant challenges for traditional Media business models.

To compete in this new environment, organisations must transform their go-to-market and operating model. Leveraging our deep sectoral experience, Blackdot can help drive an end-to-end strategy across people, process and technology to sharpen your competitive advantage, strengthen your brand, understand your priority customer segments, and identify new opportunities for revenue growth.

Common initiatives we help with:

Driving cost efficiency with a new operating model

Designing a more scalable and lower-cost marketing, sales and service operating model, without sacrificing effectiveness or CX

Driving cost efficiency with a new operating model

Minimise revenue leakage through process and platform transformation

Driving the change required to standardise and simplify your opportunity, booking, fulfilment, reporting, and billing processes and platforms

Minimise revenue leakage through process and platform transformation

Shifting from traditional to digital lead generation

Identifying the strategy, people, process and technology elements required to define and drive your digital maturity transformation roadmap

Shifting from traditional to digital lead generation

Building the workforce of the future

Equipping leaders, managers and the frontline to operate effectively in a more digital and omni-channel environment

Building the workforce of the future

Success stories

Adapting to the Digitally Empowered B2B Buyer
Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

Unlocking Sales Manager Coaching Impact
Resources

Unlocking Sales Manager Coaching Impact

Understand what Best Practice coaching looks like to accelerate frontline salesperson development and performance.

Case study

A New Operating Model to Capitalise on the Biggest Opportunities

Blackdot helps one of Australia's largest banks enhance role clarity and focus on key market segments.

Case study

New Client Acquisition Focus Generates $1 Billion in New Sales

Blackdot helps a division of a leading commercial bank significantly change its sales process to win new clients.

Case study

New Cross-Selling Scheme Helps Generate 57% Uplift in Net Profit

Blackdot helps a global investment bank incentivise cross-selling and collaborative sales behaviour.

Case study

Utilising Best Practice to Achieve ‘Super-Normal’ Growth in New Region

Blackdot helps over 1,500 salespeople at a major transport and logistics company drive growth in APAC.

Case study

Transforming to Adapt to an Evolving Market

Read to find out how Blackdot helped a global pharmaceutical company integrate marketing and sales to more effectively drive growth.

Any questions?

Chat to one of our experienced media specialists