Customer behaviour and engagement preferences have evolved at a staggering pace, as a result of COVID-19 – forcing organisations to transform how they go-to-market. In a time where financial and resource pressure exists, choosing to focus on either CX, cost or growth can be tempting. However, to maximise benefit from your transformation program, it is crucial to understand and balance the interdependencies between all three objectives. This infographic showcases how leading organisations have successfully driven sustainable and self-funded change, by taking a holistic approach.