Accelerating Multi-Channel Maturity in Health Sciences


Tuesday, 18 June 2019
9.00am – 10.00am BST / 10.00am – 11.00am CET

Is your organisation evolving multi-channel maturity at the same pace as your customers?

While most Health Science organisations have tested the waters with new channels and technologies, few have achieved an approach which genuinely connects all touchpoints and is future-fit for their customers.

Based on this challenge, Blackdot has developed thought leadership to help organisations discover holistically-designed ways of working across people, process & technology and to accelerate multi-channel marketing programs.

Following requests from the Blackdot community, we’ve developed a new and improved webinar on this topic to go deeper into the practical, ‘how-to’ in achieving these outcomes.

Drawing on a number of recent engagements, both within the sector and more broadly, we’ve scheduled this session to explore how Health Science organisations can accelerate their path to multi-channel maturity.

Join us from 9.00am - 10.00am BST on Tuesday, 18 June as we share insight on:

  • The changing landscape and shift towards customer-centricity
  • The 5 key maturity stages organisations must progress through across people, process and technology
  • Four key scenarios Health Science organisations typically fit within, and the shifts they must navigate in each