Implementing Customer Transformation – An Executive Guide

How will you realise value from your marketing, sales & service transformation?

Most organisations have realised the need to undergo customer-centric transformation to keep up with digitally empowered buyers. However, while those leading these initiatives may have identified the ideal future state and a high-level roadmap for implementation, actually defining the activities, resources and capabilities needed to get there is often a challenge.

Watch the recording of our webinar to explore:

  • How leading organisations are forging ahead with implementation
  • The importance of anchoring the change for a compelling customer purpose
  • Best practice insights for defining an achievable future state
  • How to position the business to own and drive the implementation
  • Actionable insights on how to realise value from your transformation initiatives – fast