Q&A with Chris Willmott, Roche: The Future Pharma Go-To-Market Model

We sat down with Chris Willmott, Customer Transformation Leader at Roche, to understand his perspectives on what the future of Pharma will look like.

This interview explores:

  • The external factors impacting today’s Pharma go-to-market model
  • The shifts Roche are making to become more patient and customer-centric
  • Key challenges faced when undergoing large-scale transformation
  • Lessons learnt and practical tips for leaders embarking on a similar journey