Q&A with Sophie Hoehlinger, UCB: Aligning your global and local omni-channel strategy

Health Science organisations who are looking to fast-track their digital capabilities to keep up with HCP and patient expectations, cannot do so without aligning global and local priorities.

In this interview, we sat with Sophie Hoehlinger, Head of Go-to-Market Digitalisation, Global & International Markets – to hear her experiences with accelerating their omni-channel maturity at UCB.

Watch now to explore:

  • Key capabilities, behaviours and mindset shifts required to bring the customer vision to life
  • The challenges faced when looking to embed omni-channel change across Affiliates
  • Lessons learnt and actionable tips for leaders embarking on a similar journey