A practical guide for setting your marketing team up for omni-channel success Unprecedented change in customer engagement and channel preferences have fundamentally transformed the role of marketing. In response, organisations have had to make significant go-to-market and operating model shifts – pivoting from reliance on relationship selling, to delivering multi and then omni-channel experiences. As channel complexity increases, new capabilities and supporting marketing structures are needed to drive customer and commercial outcomes. So, how can you set your marketing team up for success in this new environment? Watch the recording of our webinar to explore: Evolution of go-to-market models and the role of marketing within each New capabilities required to deliver omni-channel experiences at scale Prevailing marketing structures and shifts in ways of working Skills and behaviours required to thrive in the future Efficiency, effectiveness and commercial benefits for those who adapt - Select country- Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antarctica AntiguaAndBarbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia-Herzegovinia Botswana BouvetIsland Brazil BritishIndianOceanTerritory BruneiDarussalam Bulgaria BurkinaFaso Burundi Cambodia Cameroon Canada CapeVerde CaymanIslands CentralAfricanRepublic Chad Chile China ChristmasIsland Cocos_Keeling_Islands Colombia Comoros Congo CongoDemRepublic CookIslands CostaRica Croatia Cuba Cyprus CzechRepublic Denmark Djibouti Dominica EastTimor Ecuador Egypt ElSalvador EquatorialGuinea Eritrea Estonia Ethiopia FalklandIslands_Malvinas FaroeIslands Fiji Finland France FrenchGuiana FrenchPolynesia FrenchSouthernTerritories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala GuernseyAndAlderney Guinea Guinea-Bissau Guyana Haiti HeardandMcDonaldIslands HolySee Honduras HongKong Hungary Iceland India Indonesia Iran Iraq Ireland IslandOfMan Israel Italy IvoryCoast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea_DemocraticRepublicOf Korea_RepublicOf Kosovo Kuwait KyrgyzRepublic Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta MarshallIslands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldavia Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands NetherlandsAntilles NewCaledonia NewZealand Nicaragua Niger Nigeria Niue NorfolkIsland NorthernMarianaIslands Norway Oman Pakistan Palau PalestinianTerritory Panama Papua-NewGuinea Paraguay Peru Philippines Pitcairn Poland Portugal PuertoRico Qatar RepublicOfDominica ReUnion Romania RussianFederation Rwanda SaintBarthelemy SaintHelena SaintKittsAndNevis SaintLucia SaintMartin SaintPierreAndMiquelon SaintVincentAndTheGrenadines Samoa SanMarino SaoTomeAndPrincipe SaudiArabia Senegal Serbia Seychelles SierraLeone Singapore Slovakia Slovenia SolomonIslands Somalia SouthAfrica SouthGeorgiaSouthSandwichIslands SouthSudan Spain SriLanka Sudan Suriname SvalbardAndJanMayenIslands Swaziland Sweden Switzerland SyrianArabRepublic Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga TrinidadAndTobago Tunisia Turkey Turkmenistan TurksAndCaicosIslands Tuvalu Uganda Ukraine UnitedArabEmirates UnitedKingdom UnitedStatesMinorOutlyingIslands Uruguay USA Uzbekistan Vanuatu Venezuela Vietnam VirginIslands_British VirginIslands_US WallisandFutunaIslands WesternSahara Yemen Zambia Zimbabwe Subscribe to Blackdot Insights