What does a digitised customer journey look like?

Organisations globally are faced with the imperative to uplift their omni-channel maturity, in response to changing market dynamics and buying behaviour.

Whilst most have made headway with identifying their ideal future state, many are struggling to stand up the activities, resources and capabilities needed to get there.  

In this behind-the-scenes share of Blackdot’s own Marketing and Sales engine – we explore: 

  • A best practice customer journey – from a customer and employee perspective 
  • ‚ÄčThe cross-functional ways of working required for omni-channel success 
  • How a tailored content and channels approach based on customer preferences will drive greater results