Marketing Effectiveness

Are you equipped to drive qualified lead flow in today’s digital buying environment?

Many enterprise marketing functions have historically focused on brand building and ‘above-the-line’ campaign execution. With the onus now firmly falling on marketing to own more of the customer journey and assume more accountability for qualified lead flow, a fundamental shift from traditional to digital marketing must occur. However, shifting spend from legacy campaigns and launching the new channels, processes and technologies required to deliver this, is a significant business and people challenge.

Blackdot can help you bring together the strategy, people, process and technology elements required to shift from traditional marketing to digital lead generation. By helping you test and prove the value of new ways of working through pilots, then rolling start-of-the-art digital marketing practices into business-as-usual; we can set you up to deliver a consistent pipeline of qualified leads, as well as measure and demonstrate the results.