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Are you delivering the right content, in the right place, at the right time?
With more and more of the sales process taking place online, if your customers can’t easily find your material and self-educate, then you’re simply no longer in the race. Generating engaging content however, particularly differentiated content that ‘cuts through’, is a significant challenge that requires net-new capabilities and changes to the marketing operating model and processes.
Blackdot can help you stitch together the strategy, people and process elements required to sustainably generate compelling and differentiated content. By embedding innovative work flows and techniques for planning, building and distributing content, we can help you deliver the relevance and influence needed to ensure buyer progression and lead flow.
Design your organisation’s approach to leveraging highly targeted content as a key driver of lead nurturing & conversion
Evolve the content innovation, production & curation procedures to surface and leverage the best of your organisation’s thought leadership
Build the operating model, accountabilities & capabilities required to deliver compelling content as a business-as-usual activity
Amplify the reach of your content assets through multi-channel marketing, across a range of media formats
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Building the capabilities of Frontline and Second-line Sales Managers to thrive in a customer-centric, digitally enabled world