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Implementation

Omni-Channel Execution

Most organisations understand the need to deliver a more integrated, personalised and seamless customer experience across channels – with many having defined their ideal future state.

However, a high-level plan can only get you so far – standing up the activities, resources and capabilities needed to get there will ultimately determine success.

Blackdot can you help you turn your omni-channel strategy into an operational reality. Our holistic approach spanning people, process and technology, will ensure you’re equipped to execute successfully and achieve the customer and commercial advantage that omni-channel promises.

We can help you

Design omni-channel customer engagement programs

Develop compelling content and campaigns, which deliver automated progression across your customer journey

Design omni-channel customer engagement programs

Run marketing, sales and service integration pilots

Test and prove more integrated ways of working across marketing, sales and service, which effectively transition into business-as-usual

Run marketing, sales and service integration pilots

Enhance lead handover and follow-up processes

Generate sales buy-in and develop integrated workflows, which ensure routine and effective conversion of marketing-qualified leads

Enhance lead handover and follow-up processes

Select, implement and optimise your technology stack

Deploy, configure and integrate the technology required to support omni-channel execution

Select, implement and optimise your technology stack

Build new capabilities and ways of working

Embed the new processes and operating model shifts needed to realise full value from your technology platforms

Build new capabilities and ways of working

Continually measure and optimise

Leverage analytics to further understand engagement preferences, and continually enhance the end-to-end customer journey

Continually measure and optimise

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Looking to bring your omni-channel strategy to life?

Find out how Blackdot can help set you up for ongoing success

Get in touch