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Strategy

Marketing & Sales Effectiveness

While high-performing organisations have always sought close alignment between customer-facing functions, a new level of operational integration is required to deliver the seamless experience which today’s customers expect.

Legacy functional silos must be genuinely dissolved, with new levels of connectedness required to enable relevant execution around the customer.

Blackdot’s marketing and sales effectiveness assessment, will identify the people, process and technology shifts you must make to achieve true operational integration. By measuring your customer-facing functions against best practice, you’ll gain actionable insights on how to uplift collaboration and integrated execution.

We can help you

Understand your current marketing and sales effectiveness

Validate current strengths and gaps against best practice, providing deep insights on the pathway to execution uplift

Understand your current marketing and sales effectiveness

Adapt your operating model and ways of working

Assess current capabilities against your aspiration, and identify changes to structure, resourcing and operating model enablers

Adapt your operating model and ways of working

Design integrated processes and operating rhythm

Align internal processes to the customer journey, and map roles and responsibilities, handoffs and collaboration points

Design integrated processes and operating rhythm

Determine the “vital few” initiatives

Prioritise the initiatives that present the greatest opportunity for performance improvement

Determine the “vital few” initiatives

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Are your customer-facing functions working together effectively?

Find out how you sit against best practice

Get in touch